Customer Testimonial Videos: Questions That Get Stories | Maxtech Inter

Bad testimonials are not filmed badly; they are asked badly.

The short version

Bad testimonials are not filmed badly; they are asked badly. This guide skips the theory and keeps what has worked across hundreds of shipped campaigns.

Points worth stealing

• Ask about the before-state first; pain is the plot
• Never ask “why us?” — ask “what changed?”
• Collect specifics: numbers, moments, names of things
• Pair every claim with B-roll proof from the customer’s world
• Get approval rights in writing before the camera rolls

What we measured

3× — longer watch time on testimonial cuts that open mid-story instead of with praise.

One last thing

Your job is documentary, not advertising — let the customer be the ad.

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