Launch Videos for Startups: Telling a Big Story on a Small Budget | Maxtech Inter

Startups do not need cheaper videos — they need narrower ones.

The context

Startups do not need cheaper videos — they need narrower ones. This guide skips the theory and keeps what has worked across hundreds of shipped campaigns.

What the data says

• Spend on script and cold open; save on scene count
• One character, one journey — resist the feature parade
• Design the 15-second cutdown before the hero film
• Shoot testimonial B-roll yourself; animate the rest
• Reuse launch assets across pitch decks — video is your best slide

One metric to remember

$18M — raised by one startup whose launch film anchored its Series A deck.

Where to go from here

A launch video’s job is to make one person feel the problem — fund the focus, not the footage.

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