Animating Data: Motion Graphics for Numbers People Believe | Maxtech Inter

Animated data persuades when motion carries meaning — every easing curve is an argument.

Where this fits

Animated data persuades when motion carries meaning — every easing curve is an argument. This guide skips the theory and keeps what has worked across hundreds of shipped campaigns.

The essentials

• Animate the delta, not the chart: show change, then axes
• Keep a fixed scale reference on screen; rescaling reads as lying
• Round numbers in motion, precise numbers at rest
• One insight per animation; comparisons need pause beats
• Source on screen for any figure a viewer might quote

The proof point

4M+ — views on a launch film whose core insight was one animated number.

The bottom line

If the animation can be described in words, use words; if it must be seen, animate it once and hold.

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