Writing a Video RFP That Gets Great Bids | Maxtech Inter

Vague briefs harvest vague bids — and pay for them twice.

The short version

Vague briefs harvest vague bids — and pay for them twice. This guide skips the theory and keeps what has worked across hundreds of shipped campaigns.

Points worth stealing

• State the business goal before the creative wish
• Share budget ranges; honest floors get honest scopes
• Include the objections your buyers actually voice
• Specify must-have channels and lengths up front
• Ask for a case narrative, not just a reel, in responses

What we measured

2× — more usable proposals received by clients who added a one-page context brief.

One last thing

The quality of your bids mirrors the quality of your brief.

If this sparked ideas, grab a slot with our strategy team — the first sketch is on us.