The Ideal Explainer Video Length, Backed by 650 Campaigns | Maxtech Inter

The perfect video length is whatever keeps the promise you opened with — here is what 650 campaigns say.

The short version

The perfect video length is whatever keeps the promise you opened with — here is what 650 campaigns say. This guide skips the theory and keeps what has worked across hundreds of shipped campaigns.

Points worth stealing

• Retention cliffs cluster at 0:09, 0:42 and 1:50 — plan beats around them
• 60–90 seconds remains the conversion sweet spot for landing pages
• Social cutdowns win at 15–30 seconds regardless of source length
• Two-minute videos work when priced like content, not ads
• Watch time spreads at the end matter less than the first beat

What we measured

71% — of viewers who pass second 9 will finish a well-structured 75-second explainer.

One last thing

Earn seconds 0–9 and the length question answers itself.

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